Press Release SES-Astra 14th January 2003
A new long-term agreement between SES ASTRA, an SES GLOBAL company (Luxembourg Stock Exchange: SESG; Frankfurt Stock Exchange: SDSL), and Kinderkanal secures capacity for continued analogue broadcast and provides for the extension of KI.KA’s prime time transmission hours. KI.KA can since 1 Jan 2003 be viewed an additional 2 hours per day from 19:00 until 21:00 on ASTRA transponder 49 (10.71425 GHz; H-Polarization) at 19.2° East.
The free-to-air analogue KI.KA service on ASTRA is already received in more than 22 million homes offering German-speaking viewers all over Europe fun, valuable and innovative TV programming for children free of commercials.
Commenting on the new agreement, Frank Beckmann, programming and managing director of Kinderkanal of ARD and ZDF, said: “The broad audience reach, with access to Europe’s largest analogue DTH-household base, achieved by using the ASTRA Satellite System is important for our distribution. KI.KA’s partnership with SES ASTRA ensures continued quality service for our viewers and we look forward to the continued mutual success of KI.KA and ASTRA.”
Alexander Oudendijk, Senior Vice President Sales and Marketing at SES ASTRA, added: “We believe that this new long term agreement reflects SES ASTRA’s commitment to performance reliability and customer support. KI.KA is a valuable partner for the ASTRA free-to-air line-up at 19.2° East and this agreement further enhances the excellent choice for viewers. We look forward to continuing our relationship with KI.KA and wish them all the success with their extended service.”
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